MSEED stands for Management School of Events & Experience/Entertainment Design.
It is an industry-focused management and creative institute established at Bhavan’s College, Andheri (West), Mumbai, and its degree programs are affiliated with the University of Mumbai.
MSEED is designed to prepare students for careers in event management, experiential marketing, entertainment, media, sports, tourism, weddings, concerts, and creative business leadership through practical, hands-on learning.
COURSES OFFERED AT MSEED
1. BA in Event Management
- Duration: 3 Years (Full-Time)
- Eligibility: 10+2 passed from any stream (Arts / Commerce / Science)
- Affiliation: University of Mumbai
Course Focus:
- Event planning & execution
- Event production & operations
- Budgeting, sponsorship & vendor management
- Corporate events, exhibitions & conferences
- Weddings, festivals & live concerts
- Brand activations & experiential marketing
- Event law, safety & risk management
- Digital, hybrid & virtual events
Career Options:
Event Manager, Wedding Planner, Corporate Event Executive, Festival Coordinator, Brand Activation Manager, MICE Professional, Event Entrepreneur.
2. MA in Event Management
- Duration: 2 Years (Full-Time)
- Eligibility: Bachelor’s degree in any discipline
- Affiliation: University of Mumbai
Course Focus:
- Strategic event management
- Advanced experiential marketing
- Global & mega events planning
- Sports, entertainment & tourism events
- Leadership & business development
- Crisis management & event analytics
Specializations Available:
- Global Business Events & Experiential Marketing
- Sports & E-Sports Events
- Tourism & Cultural Events
- Concerts & Live Entertainment
- Wedding Planning & Wedding Design
Career Options:
Senior Event Manager, Experiential Marketing Head, Sports Event Manager, Entertainment Producer, Wedding Design Consultant, Event Business Owner.
3. BA in Design Management
- Duration: 3 Years
- Eligibility: 10+2 passed (any stream)
- Affiliation: University of Mumbai
Course Focus:
- Design thinking & creative strategy
- Branding & visual communication
- Set design & spatial experience design
- Media, content & storytelling
- Business management for creative industries
Career Options:
Design Strategist, Creative Manager, Brand Consultant, Visual Experience Designer.
4. MA in Design Management
- Duration: 2 Years
- Eligibility: Bachelor’s degree in any discipline
- Affiliation: University of Mumbai
Course Focus:
- Advanced creative leadership
- Brand identity & experience design
- Business strategy for design & media
- Design innovation & entrepreneurship
DIPLOMA & CERTIFICATE PROGRAMS
- Diploma in Event Management (1 Year – after 10+2)
- Post-Graduate Diploma in Event Management (1 Year – after Graduation)
These programs are designed for students seeking fast-track industry entry with practical exposure.
KEY HIGHLIGHTS OF MSEED
- Industry-oriented curriculum
- Live projects and real event exposure from the first year
- Industry mentors and guest faculty
- Internships with leading event & entertainment companies
- Portfolio development and career guidance
- Merit-based scholarships through BMAT (MSEED Aptitude Test)
ADMISSION PROCESS
- Application form submission
- Statement of Purpose (SOP)
- Personal Interview
- Aptitude test for scholarship (BMAT – optional)
CAREER OPPORTUNITIES AFTER MSEED
- Event Management Companies
- Wedding & Luxury Event Firms
- Media & Entertainment Houses
- Sports & E-Sports Organizations
- Tourism & Hospitality Industry
- Brand & Experiential Marketing Agencies
- Corporate Events & Exhibitions
- Entrepreneurship & Event Start-ups
